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The least.Facebook targeting optionsThat’s why we created this epic infographic that neatly summarizes all of the many targeting options in Facebook Ads – the perfect cheat sheet for handy reference!7. 25 Digital Marketing News Sources You NEED to Be ReadingAnother of yours truly’s blog posts from January, this post highlights 25 (a mere handful, really) of the must-read digital marketing news sources that should most definitely be in your RSS feed. If the events of Q1 were any indication, it’s no wonder our readers are so keen to stay in the loop.8. Does Facebook Advertising Work? [DATA]Newcomers to paid social usually have one burning question – does Facebook advertising work? It’s a reasonable question, considering that for many businesses, every cent of advertising spend has to drive results. Fortunately, Facebook Ads are among the most cost-effective means of expanding your audience and driving leads and sales.
Aand in this post, I’ll show you why.9. 7 Best Practices for Google’s NEW Expanded Benin WhatsApp Number Text Ads (Available Now!)The launch of Expanded Text Ads was among the most significant of the changes we saw in 2016. While many advertisers embraced the new ad format enthusiastically, there are certain strategies and approaches that will yield better results.Expanded Text Ad example formattingFind out how you should be using this powerful new formatting option in this guide to seven best practices for ETAs.10. 7 Awesome Facebook Ad Examples (And Why They Work)Earlier in this list, we established that Facebook Ads not only work, but do so extraordinarily effectively.
However, for advertisers new to paid social, actually creating compelling ads can be a real challenge. That’s why, in this post, we look at seven real-world examples of excellent Facebook ads, as well as what makes them so effective. Essential reading for those new to paid social.11. Google Kills Off Side Ads: What You Need to KnowThe initial news that Google had killed off ads from the right-hand side of the SERPs in February was, quite honestly, shocking.Google kills right-side adsIt didn’t take long for shock and disbelief to transform into worry and speculation, and this post was among the first to break the news of Google’s major SERP shake-up.12. 21 is a regular feature here at the WordStream blog. Despite its dominance of the wider social media ecosystem,
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