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Yamana: I thought that the community would not function if we just created a “place” and said, “Here you go.” First of all, we wanted to put out niche information that only JAL can provide as content that would make the people who came to the community happy. Also, for JAL's marketing purposes, they wanted to gain search traffic and thought it was important for JAL to disseminate content themselves from an SEO perspective, in addition to user submissions. “trico” special column GIG Shiono: This time, I was in charge of planning and producing content for JAL.
Could you tell me why and why you asked GIG to do this? Yamana: It was a chance encounter, but just as I was looking for a partner company to produce content for ``trico'', I exchanged business cards with GIG at a business event. At the time, there were several Phone Number List other candidates, but after hearing their stories, I felt that GIG had a solid production system. Some companies don't put a lot of effort into their production systems, and I've seen some companies leave their work to the writers, so I felt like I could leave GIG's work to them with confidence. I also looked at GIG's content production track record and felt that the quality of the creators and content was good, so I decided to hire GIG.
Aiming to build a long-term brand, we create content that leads to “creating fans” GIG Shiono: In the early stages of release, we planned and produced content with a focus on understanding user needs. For example, JAL came up with some ideas, such as, ``If we focus on local food, we think seasoned travelers will be interested, so let's create a feature article.'' In addition, E-Life provided us with ideas for interview themes and SEO articles that leveraged real feedback from users in the community and access data. I created the content based on suggestions based on my many years of experience operating community sites, and I think I ended up with an article that captured the hearts of users.
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發表於 2024-3-9 16:34:45
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