A lot of shoppers skim or skip over the content you write, and they usually end up missing those key product details. With ecommerce landing pages, you have the flexibility to overcome purchase objections in whichever ways you think will resonate most with your shoppers. In this example from Solo Stove, their marketing team uses a combination of text and visuals to answer every possible question you might have about the product as you scroll down the page.
(“What does it do?” It protects you from Denmark WhatsApp Number Data the flame. “Where am I gonna store all this?” It all nests inside the stove. “ With grooved ridges, this shield makes it easier than ever to get your wiener roast on.) What else we love about this landing page: Combining this product promotion with a limited-time 20% off pre-sale offer is a great way to encourage visitors to click through today, rather than wait until tomorrow.
The footer at the bottom of the page reminds shoppers that they’ll get free shipping, free returns, and a lifetime warranty. All of these promises help to eliminate risk and build trust in the brand. Example #9: Nathan Sports Industry: Sport Model: Storefront Page Type: Click-Through Ecommerce Landing Page: Nathan Sports Image courtesy of Nathan Sports. (Click to see the whole thing.) What this ecommerce example reveals: You can get more creative with promotions on landing pages Consistent visual branding is more important than ever, but it does place limits on how imaginative you can be with your product pages.
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