Setting the target (persona)

alive830@yogirt

ZMOT (Zero Moment of Truth) is a marketing theory that states, ``Customers do not decide what to buy after coming to the store, but rather they have already decided what to buy by gathering information on the Internet before coming to the store.'' Utilizing this theory, I was conscious of how I could increase my contact points before making a purchase. In addition to account management, we also provide gifts to influencers by providing them with products and having them introduce them . ③Recently, users are no longer buying things based on advertisements. Therefore, first of all, we will make users aware of the account management and encourage them to compare and consider. However, since this alone did not lead to purchases, we used UGC (content created by general users, not companies) through gifting measures to encourage purchases.

An influencer not affiliated with the company conveyed a realistic experience of using the pro Laos Phone Number Data duct, gaining trust from users who were considering purchasing the product, leading to purchase. As a result, we have succeeded in increasing sales by 10 million yen per month. summary The specific steps of SNS strategy are Clarification of objectives and goals Target (persona) settings Selection of SNS to use KGI/KPI settings Organizational building/responsibility assignment Measure planning/execution/analysis/improvement is. At StockSun, we take care of everything from proposal to implementation of measures using SNS marketing such as Instagram, depending on your company's products and issues. We will provide support only after you are satisfied with the content of our proposal, so please feel free to discuss your company's issues .





Building a brand account Influencer marketing (gifting) Advertising operation is. I will explain them one by one. ① Building an Instagram brand account [What is a brand account] Building/operating a brand account is the most important thing. This is the final CV point on Instagram and the role of the HP . There are also two types of brand accounts: brand accounts and brand media accounts. A brand account is an account that emphasizes branding with an eye to the worldview and appearance. Since the algorithm makes it difficult to track the important dwell time and save time, it is difficult to increase the number of posts, resulting in a so-called CRM-like account that only appeals to existing fans.