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Certainly, the most important one is profile care through accurate content. Many companies have started to select specialized agencies to be able to convey the values ​​of the brands to an audience that is certainly different from other platforms. We must not forget the influencers who have an increasingly strategic role in a business sense, promoting the company or products through innovative ways. A now well known case is that of the advertisement by TikToker Mattia Stanga for the telephone company Ho Mobile, basing everything on his comic vein. In a short time the video obtained more than two million viewsMoving to Google Analytics What your business needs to do MARCO TARGA SEPTEMBER google analytics As we have already anticipated in a previous article, Google is preparing to discontinue the previous platform dedicated to Analytics, called Universal Analytics, due to the deadline of July.

An evolution driven by the need to protect user privacy, since tracking can no photo editing servies longer be based on third party cookies or Mobile Advertising IDs. It follows the obligation to use web analytics tools in line with national and international regulatory provisions on privacy and which, at the same time, allow companies to support their Digital Marketing activities. You might be interested in "Google Analytics what to do when you receive an email requesting data removal pursuant to art. GDPR" The difficulties associated with the transition to GA google analytics So far everything is clear, but which tool should we use from here to the future? The market offers more solutions, but the Google galaxy appears.



To be the one capable of providing the most complete answers given the predominance in the search engine field. The most immediate answer is, therefore, Google Analytics GA , counting on the fact that it has already been fully available to everyone since October therefore it does not constitute an experimental novelty in terms of functionality ed. as well as being free. In these months, in which there is a parallel between Universal Analytics and GA , there is plenty of time to try this latest platform and acquire some important skills. However, the transition between the two platforms is not a trivial aspect.