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Basically, we tend to find someone nicer when they do us a favor. Yeah I know, thats not what makes you eat Haha! Anecdote my product is so good that it will sell itself Next anecdote, Guillaume, so Guillaume what do you tell us One day I had my boss who explained to me that when we had a highend product like us, the communications and marketing were useless with this sentence Look, Porsche they have never made an ad on TV me of the number of my Podcast Sur Le Terrain that I recorded with Victor Ferry in which we talk about persuasion.
Victor thought the same at first and quickly became disillusioned These remarks can be Albania WhatsApp Number explained by the psychological bias of the Ikea effect. First of all, this can be explained by a psychological bias with a rather nice name the Ikea effect. The Ikea effect is in fact that we place more value on things that we build ourselves as a result, I have created a product, I am inevitably convinced that it is the best I see again the efforts I made to think it up and make it come true The stress it gave me, the difficulties I encountered So obviously, its worth a lot well actually not always.
Thats why there are a lot of startups that are failing! And then in Guillaumes anecdote, we have the expression of another psychological bias the hypothesis confirmation bias! There, Guillaumes boss is convinced that his product is good and that it will sell itself. He thinks of Porshe who has never advertised on TV and deduces that it is a universal truth which validates his perception Speaking of Porshe, I remember one of my former bosses telling me something that will make you laugh With you, I feel like I have a Ferrari but leave it in the garag.
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