Always On awareness campaign on Snapchat to

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Impressions for any given budget. We always recommend launching and maintaining an  help introduce Snapchatters to your products or services. For ads and campaigns aimed at increasing awareness of your business, your KPIs will be swipes up, impressions, engagement, and story opens. Consideration How about increasing ongoing interest in your brand and nurturing existing leads or past customers Do you want to drive casual gamers to download your mobile game, or send Snapchat users to your website to browse your products What about generating new customers On

Snapchat, setting Considered as your Snapchat ad objective will help you move customers from the Awareness stage of the marketing funnel, through the Consideration stage of the conversion funnel. When you select Considerate for your Snapchat campaign goal, the KPIs to Phone Number Data understand and report on will be swipes up, video views, and page views. transformation Finally, what KPI should you consider when you're looking to close a sale and convert your engaged audience Whether it's leads to website or in-app conversions, or catalog sales, your KPIs when your advertising goal is



Conversions will be Swipe Ups, Story Opens, App Purchases, App Opens, App Installs, App Add To Cart, App Sign Ups, Pixel Purchases, Pixel Check-ins, Pixel Page Views, Pixel Add to Carts. Once you've determined your campaign objective, you'll need to decide which ad format to use on Snapchat – depending on the objective you've chosen, you'll have a few ad formats available. Snapchat offers ad formats such as single image or video ads , story ads , group ads , dynamic product ads , commercials , and AR lens experiences . Additionally, if you're launching ads using Snapchat's advanced creation feature , you'll have the option to use goal-based bidding to optimize your ads.