Thus, you can also cross searches and look by topic

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If “people who search for SEO tend to read more articles or generate more subscriptions compared to those who search for social media, or vice versa.” Or analyze what depth of searches each type of user needs, that is, if by searching once they find what they were looking for or if they have needed more than search to find it. You can see the latter in Google Analytics in the reports of: Behavior > Site Searches > % Search Refinement After all this grouped analysis, it will be necessary to carry out this same exercise but identifying one by one all the searches that users have made or, at least, the most important ones by volume or performance.


In the report that I have attached with the template you have Special Database your TOP internal searches. And if you still did not have the internal search engine configured, the searches that users make will gradually appear there from the moment you configure it. What are your potential clients or readers not finding? We anticipated it in the previous point, but very low figures for “average time after search” will indicate that we have not managed to respond to what the potential client or reader was looking for.





A detailed analysis of these cases is necessary, since they could give us ideas about new lines of business or weak points of our website in terms of usability or content. Why do they leave after looking for something specific? From here on, the analysis is very specific to each case, but having this report at hand could serve as an initial alarm to dedicate the time it deserves to optimizing the website or the content or services we offer.