This is how keyword cannibalism

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This can even have advantages from a business perspective. That's why it's important to remember: Despite the identical domain keyword cannibalism does not always apply. Keyword cannibalism is not the same as duplicate content! To provide more clarity when understanding keyword cannibalism, a comparison with duplicate content helps. These two terms of online marketing cannot be equated. Not even if it might be an option at first.

Keyword cannibalism, like “duplicate content”, is not about identical or copied web content that, as a result of its duplication, is optimized for the same keyword. There are two or more completely Phone Number List different texts.  is created Keyword cannibalization is essentially caused by carelessness or simple ignorance on the part of the website operator. The former is especially the case if the website is growing or has already existed for a long time. Then, by publishing new texts or expanding the page content, subpages with identical keywords often arise without taking the existing texts into account.



Bad ranking due to keyword cannibalism? But what are the consequences of over-optimization? In this context we speak of the “relevance problem”. The search engine no longer recognizes which website is actually relevant for a keyword or is unable to explicitly assign the keyword to a URL. As a result, the search engine declares the affected pages to be competitors. This can lead to a frequent change of position in the results pages of the search engine.