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Partnerships The highest-performing link for each of these brands was generally another highly recognizable brand. For example, Purina, a popular pet food brand, receives the highest amount of link traffic through a partnership with the cooking show The Pioneer Woman. Their brand, which is primarily focused on recipes and cookware, is a logical partnership for a company like Purina, which is owned by Nestlé, a food brand. Looking for similar brands to your own or within the same industry is a good strategy if you are looking to enter into a partnership.
  
These brands don’t need to be competitors, necessarily, but should have similar or the same target Photo Editing Services  audiences. The North Face is partnered with a smaller athleticwear brand called Sawtooth Outfitters, for example, which benefits from the association with a larger, widely trusted brand. Reviews and Articles We also found that these link profiles tend to be made up of articles and reviews of their products. Sephora and Fashion Nova, for example, generate a large amount of traffic from review articles written by bloggers and publications with significant readership.



They partner with influencers, sending them products in exchange for honest reviews and other forms of content. It’s important to meet your customers where they are. A person who is interested in cosmetics is more likely to view blogs with that focus or to look for product reviews written by bloggers or publications. Forging strategic partnerships with reviewers can be mutually beneficial, especially since people often read consumer reviews before making a purchase decision. Directories Consumers will often check directories, or compendiums of products and websites within a certain category, when shopping online.