How to do marketing efficiently during a pandemic

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If you have questions about how to do B2B marketing efficiently during the pandemic, this article can help you! If someone asked you what the most important goal of B2B marketing is, how would you answer? It's very likely that you answered lead generation, and yes, lead generation is extremely important. But what about the customers you already have? It's so easy to get fixated on capturing new business. After all, the majority of marketing budgets and resources are spent moving leads through the funnel. But as attractive as new sales are, they shouldn't stop us from working to retain existing customers. Whether developing a high-quality online sales website or thinking about gifts that should be given as a form of thanks, thinking about marketing actions is essential for a company's growth. This is even more important considering the current pandemic, where many companies are facing a major challenge. But attracting and retaining customers is easier said than done. Whether you have a small store with limited resources or are part of a large operation with many customers, it can be difficult to define a B2B marketing strategy.

With that in mind, in this article, we've put together some Colombia Mobile Number List tips on how to do B2B marketing efficiently during the pandemic! Tips on how to do B2B marketing Here are some tips that will help you define your strategies and create your marketing plan . Know your customers If you want to build long-term relationships with your customers, you will need to reach out to them every day after your first sale. But how do you effectively communicate with them? Knowing them better than anyone else. Think of it like dating: If you form a connection with someone after the first date, you'll be inclined to spend more time with them. Eventually, as you build your relationship, you will gain a lot of knowledge about your significant other. This personal understanding is a big part of a long-term partnership. B2B customers are not that different. Make it a priority to learn things about your current customers, such as: Challenges they struggle with; Your long-term goals; Type of results they are looking for. How exactly do you gather all this essential information? While the “one on one” interface is great, there isn’t always time for it. So here are some simple ways to gain some insights.




Collect data with forms : When an existing customer fills out a form on your website, you can use their responses to personalize your relationship. Customize form fields to ask important questions about their interests, business details, etc. Plus, with a marketing automation platform, you can always trigger a follow-up email after the form is completed, keeping your business top of mind. 2. Surveys: Get direct feedback from your customers by collecting data with surveys. Marketing automation platforms typically integrate with apps like SurveyMonkey, SurveyGizmo, and others to make collecting response data easier. 3. Website monitoring : how often does your customer visit your website and which pages do they tend to stay on for the longest time? Track your customer's website visits to better understand their behavior. This way, you can target your interactions based on their interests. Focus on email marketing There is no faster way to lose a customer than selling them a service or product, “abandoning” them, and then showing up only when you are ready to sell them something else. This is where your email marketing becomes more than building a funnel for initial sales.