The sales funnel is the path

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The promotional post is presented more naturally, and taking into account targeting a specific audience , it has every chance of attracting the interest of potential clients. VKontakte promotional posts provide more opportunities for experimentation. You can add video, audio content, launch surveys, write long texts. Now some technical characteristics. Emoji are prohibited by VK rules in all formats of promotional posts. The most current formats of promotional posts in the VK advertising account are Universal recording. Looks like a full post, up to , characters with spaces are available. You can attach up to  images in.

Available in a maximum of  characters with spaces, without links, hashtags or mentions. You can attach from  to  cards with product information in JPG, PNG or GIF formats. GIF – without animation. The title of each card is from  to  characters. The size of the image for a promo Web Development Services post carousel in VK is at least pixels. Record with button. Post text – up to , characters, text next to the button – up to  characters with spaces. The size of the picture or video in the promo post is at least pixels. Picture format – JPG, PNG or GIF without animation. The video must be uploaded to the VK player. The video formats are the same as in universal recording.



The aspect ratio of the video is , otherwise black fields will be added. From left to right - an example of a universal post and promotional post with a button on VKontakte From left to right - an example of a universal post and promotional post with a button on VKontakte Example of a promotional carousel post Example of a promotional carousel post How to choose your target audience Selecting your target audience is the first step in creating an effective promotional post. To attract the attention of potential clients, you need to understand who they are and what they are looking for.