These products or brands can generate steady

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Amazon Associates Program Example. Source:-.. Also Read: Agency – What does it do and what can it do for you? What is the marketing strategy for a multi-brand store? The marketing strategies of multi-brand stores are mainly aimed at limiting competition diversifying revenue sources and increasing market share. The so-called growth share matrix abbreviated as. It focuses on two main dimensions: market growth rate and market share. Based on these two indicators products or brands are classified into one of the areas on the matrix. Here is an example of using a matrix in a multi-brand store:


Stars Products or brands classified as "stars" are located in areas with high market growth and high market share. This means they are successful and highly profitable in the highly competitive multi-brand market. For exa Argentina WhatsApp Number mple in the case of a multi-brand store the "star" might be a brand or product category that is very popular and generates high revenue. Amazon is a great example. (Question mark) Products or brands classified as problematic are located in areas with high market growth but low market share.





Therefore they have growth potential but require additional investment and attention. In the case of a multi-brand store the "enquirer" may be a new brand or product category that is in the development stage and may require greater investment to gain a larger market share. Companies in the technology IoT or artificial intelligence industries are good examples. Cash cows Products or brands classified as "cash cows" are located in areas with low market growth but high market share. revenue but have limited growth potential. In the context of a multi-brand store they may be proven and consistently profitable brands or product categories.