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And the cost is low. That’s the really great thing. AdWords is . as we all know . incredibly competitive . even just on an all things being equal . we’re looking at about a $. ChatGPT cost-per-click rate . whereas . Facebook comes in at  cents cost-per-click . and you can do that by volume and just impression rates . things like that . which comes out to be about  ChatGPT cents per ChatGPT .. So it’s a very inexpensive way to get into it. What I would say is . if you’ve experimented with AdWords before . or if you’re used to using full-body copy . the absolute best place for you to go − and I can’t say enough good things about this dude − is Perry Marshall’s Ultimate Guide to Facebook Advertising.

It is the simplest introduction. And . in fact . Perry Marshall’s got a gre Cameroon WhatsApp Number List at podcast . as well . that the amazing folks over at I Love Marketing did where they kind of crash-course you through the difference between AdWords and Facebook advertising. Dan Levy: That’s best for people who have already used AdWords and are trying to make the transition to Facebook advertising. Aaron Orendorff: Exactly . or folks that are just used to traditional − I’ve built some landing pages before . I’ve done long-form copy . I’ve written product descriptions . and now . I have a couple of lines to get a point across. And then the other really great one is your own site. Simple things like what Visual Website Optimizer did . they did with their own service .

And they’re an incredibly inexpensive service. offer is to A/B test things like geo-targeting . like where the source is coming from . and just start adding those kind of non-button buttons . the . “Come work for us here .” those kind of elements to your own site. The only trick with that is you’ve got to be sort of a certain level of player obviously to run tests or to see the kind of improvement . but with enough traffic to actually get that . which is why again . go back to Facebook because you’re gonna get the exposure that you need . and you can get immediate feedback. Dan Levy: Yeah . that’s great advice . using Facebook as your testing ground for testing .