4 Mobile Marketing Actions to Grow Your E-commerce

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More than five billion — this is the number of mobile phones in Brazil today, according to a survey by GSMA. This huge number shows that the expansion and success of a brand starts in the palm of your hand. Do you know how? All you need to do is learn about and invest in mobile marketing strategies.

Next, we’ll show you the advantages and, most importantly, how to engage customers through smartphones. Check out all the details and become a reference!

What is mobile marketing?
Mobile Marketing is the set of off page seo service strategies that a company uses — through smartphones — to communicate, attract and retain customers. The essence is the same as online and offline marketing. The difference lies in the “channel” explored and, consequently, in the model of the actions.

You have probably already received an SMS or even a discount coupon on your app. These are some of the marketing strategies for smartphones.




What are the advantages of mobile marketing?
Now that you know what mobile marketing is, it’s time to show you the benefits of this method.

The first advantage is the wide reach. As we said, today, Brazil has more than 5 billion cell phones. Think about how the owners of many of these cell phones can be your target audience. You can't help but spread your ideas and sell your services and products to so many people.

The second benefit of mobile marketing is that, through cell phones, you can have instant communication. After all, for many people, their phones are practically an extension of their bodies. As a result, men and women check their phones all the time, allowing them to quickly view and interact with brands.

Next, we need to mention social media . According to research by GlobalWebIndex, released in 2019, Brazil is one of the countries most connected to sites such as Facebook, Instagram, LinkedIn, among many others. The average time Brazilians spend on social media is 225 minutes per day. There is no doubt that these pages are a great intermediary between you and your customers, right?

Another important point is related to the existence of GPS in smartphones. For example, when a person searches on Google for bars and restaurants, the search engine already shows establishments that are nearby. In other words, it is an excellent strategy to put your business on the route of customers.