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Blog positioning – how to do it right Published: September , Knowing how to structure blog posts that are both engaging for readers and search engine friendly is an invaluable skill. Positioning a blog is not an easy task, but it can bring a lot of benefits. Keyword-optimized blog texts give a given entry a chance to rank high in search results, and at the same time build domain authority, which may translate into the positions of many other page pages outside the blog. Blog positioning is also a way to increase reach, for everyone who wants to reach a potential recipient as much as possible. Appropriate SEO techniques can make blog content recognized as valuable and relevant by search engine algorithms.

Blog on a domain, subdomain or on a separate website? Blog positioning begins at the stage of choosing its location, e.g. in relation to our company website. First of all, let's explain what a blog in practice is in a domain, subdomain and another domain. A blog in a domain is a blog that is photo retouching physically located in one of the website's directories. It is part of the website structure. It is usually directed to a simple url yourstrona.pl/blog. A subdomain is a domain derived from the main domain. It is usually created by adding a prefix, e.g. subdomainname.yoursite.pl. Finally, a blog on a different domain.



Blog to which a completely independent Internet domain, unrelated to your website, directs. The choice of where to run a company blog, whether directly on the main domain, on a subdomain or on a completely separate website, is a strategically important decision that may affect the blog's positioning, its overall visibility and effectiveness in the context of SEO and user experience. By placing your company blog directly on your main domain, you can maintain brand consistency and your blog content can benefit from a higher domain value, which can help your blog content rank better in search results.