You have to find the ideal tone of voice

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Reality is already depressing enough. Strangely, or not, it seems that this bipolarity of mine is shared by others. Ah, the positive content is so beautiful… Fortunately, there are people taking care of pathologies like mine. Roberto Dias, from Folha, wrote an excellent text: “ Better days should not be exclusive to the Danes ” where he talks about Ulrik Haagerup, a journalist who is going against current journalism, as he presents a proposal to give more visibility to what he is giving right than what goes wrong. Ulrik says that journalists, with their critical gaze, have been making people believe that reality is worse than it actually is. And it encourages a counterpoint, the Constructive News


project, which proposes a more optimistic approach 1000 Mobile Number List to the news. He quotes a great quote from Bill Gates: “It's easy to cover bad and dramatic news, but good news, in general, happens slowly and without drama... People's health improves, but no one invites children who didn't die from malaria to an interview. .” It is logical that a journalist's work involves a lot of supervision, but is it impossible to be more truly positive? Okay, Brazil is not Denmark, but the idea is excellent, as is the text by Roberto Dias, which is worth reading. A great discussion has been raised. You, within your area, can tell good stories and gain a more positive audience, can't you? How to find the appropriate tone of voice? I think we agree that we have to get away from excessive emotion, pseudopositivism, cynicism, negativity, and exacerbated criticism, to focus on content that





creates an environment conducive to business. There are also other important precautions, especially when it comes to business: unlimited motivation. It makes the unprepared feel ready and a current plague, it propagates the idea that we are all special, worthy, and that the universe conspires towards our success. Maybe this even works, but in another universe.  for your message. Don't sell illusions, but don't kill dreams. The gray world is depressing, but the excess of colors causes convulsions. As with everything, I believe that what works is the middle ground, what is fair, what is due. When your message reaches the receiver in the right form, at the right time, at the right intensity, this encounter is called connection. Thus, its most likely location always seems to be halfway between transmitter and receiver.